Score the Next Screamer
︎ London, UK
︎ editorial, music
︎ student project
This campaign aims at broadening the applicant pool to the prestigious Royal Academy of Music by lifting the elitist aura of classical music.
Football supporters across the UK are asked to imagine their club's new anthem. The Student Orchestra will perform the winning song before a game. Football and classical music blend in the campaign’s imagery and tone of voice.