Score the Next Screamer



︎ London, UK
︎ editorial, music
︎ student project

Intent


This campaign aims at broadening the applicant pool to the prestigious Royal Academy of Music by lifting the elitist aura of classical music.

Football supporters across the UK are asked to imagine their club's new anthem. The Student Orchestra will perform the winning song before a game. Football and classical music blend in the campaign’s imagery and tone of voice.

Keywords


collage
complex
vibrant

Typefaces


Museo sans

Awards


2022 Student Indigo Awards 
︎ Silver in integrated graphic design
︎ Silver in integrated graphic design for social change
︎ Silver in poster & brochure design

︎ Bronze in poster & brochure design for social change

Young Ones ADC Shortlist (Advertising)