Visions



︎ Melbourne, AUS
︎ branding, shop
︎ student project

Intent


Analog photography is alive and well, and this small business wants to federate Melburnians around the beautiful imperfections of the technique.

This brand identity presents film photography as a way of creating mysterious new worlds, using reality as a mere source of inspiration.

Keywords


mystical
radiant
contemplative

Typefaces


PP Migra
Neue Kabel,
All Round Gothic

Awards


2022 Creative Communication Award ︎ Honorable mention in brand identity / branding

2022 Student Indigo Awards 
︎ Gold in merchandise design
︎ Silver in branding
︎ Silver in retail


Young Ones ADC Shortlist (Branding)