HOKA • Rocket X 3

Campaign

with Sunday Afternoon

Sunday Afternoon partnered with global running brand HOKA to launch its latest carbon fiber super shoe. Inspired by ambitious runners chasing their personal best, the Rocket X 3 campaign is set in a future-forward landscape, using dynamic light to signal speed, and efficiency. This close collaboration with the brand includes the full creative direction, strategy, and production up to release.

As the most senior designer on the project:

• I developed creative concepts from the design angle,
• I designed, presented and delivered the campaign guidelines to the client,
• I oversaw the delivery of all the final assets to the client.