HOKA • Speedgoat 7

Campaign

with Sunday Afternoon

Sunday Afternoon partnered with global running brand HOKA to launch the SPEEDGOAT 7, HOKA's original trail runner. Shot in location in Reykjavík, Iceland, this campaign embodies the "Run Wilder" ethos of the SPEEDGOAT 7 and doesn't shy away from the reality of the terrain.

This close collaboration includes the full creative direction, strategy, production and execution up to release.

As the most senior designer on the project:

• I developed creative concepts from the design angle,
• I designed, presented and delivered the campaign guidelines to the client,
• I oversaw the delivery of all the final assets to the client.