UM

Brand Identity

with Sunday Afternoon

UM (Universal McCann) is a leading global media and advertising agency specializing in media strategy and planning, aiming to "stand against bland" through data-driven, creative, and human-centric marketing solutions.

UM approached Sunday Afternoon to refresh their brand identity to fit their full color approach to media, inclusive of a brand new logo, palette, iconography, and typographic system that allows for visually striking content fit for the global stage.

I developed several creative concepts, designed the first version of the chosen logo, and helped turn it into a sophisticated and flexible identity.